Retail chain Abercrombie & Fitch released a statement earlier this week asking Mike ‘The Situation’ Sorrentino, as well as the rest of MTV’s ‘The Jersey Shore’ cast, not to wear their clothes. The statement was made out of fear cast members would damage the brand’s image.
Sorrentino has embraced the idea. He told a photog,”Nobody’s contacted me in any way … and that’s pretty crazy, you’re gonna pay someone NOT to wear something? Call me up man!” However, he also tweeted a link and made several comments highlighting the fact Abercrombie’s stock is dropping.
Mike is not the only ‘Jersey Shore’ star to use Twitter against the store. Paul ‘Pauly D’ Delvecchio tweeted, “Hmmm if They Don’t Want Us To Wear Those Clothes Why Make GTL Shirts #yourPRsux.” “GTL Shirts” refers to the cast’s trademark acronym “Gym, Tan, Laundry.” Abercrombie also fashioned “The Fitchuation” shirts, an obvious play-on-words of Sorrentino’s nickname, ‘The Situation’.
Sticking by his boys, fellow cast member Vinny Gaudagnino tweeted “#lasttimeiworeabercrombie there were still stores in NY to buy it at.(sic)” The tweet was in addition to other derogatory tags from the last time he wore their clothes.
Ronnie and the women of ‘Jersey Shore’ have not yet released a statement.