Linkin Park have released an interactive music video for their single “Lost In The Echo.”
In what the band call a “personalized film experience,” the new video connects to Facebook to bring the familiar faces of your Facebook friends to the post-apocalyptic wasteland the video is set in.
While I have yet to work out why a photo of my old car made a little girl cry and crumble into dust, or why everyone in the video seems the be scrambling to get their hands on one of my Facebook photos, the fact remains that the post-apocalyptic set and emotive acting perfectly compliment the intense tone and lyrics of the song.
While testing the video, band-member Mike Shinoda also had some odd experiences with the video, which he called “hilarious,” citing one example where people in the video started crying when showed a picture of a small puppy.
The video was co-directed by Emmy Award winner Jason Zada and interactive mastermind Jason Nickel. The pair previously worked together on the award winning interactive horror short, ‘Take This Lollipop.’
‘Lost In The Echo” is the second single from Linkin Park’s latest album ‘Living Things,’ which debuted at the top of the Billboard 200 with 223,000 copies sold in its release week.
You can also check out a trailer for the video below: