Apple Finally Unveils Its Streaming Service

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One more thing…

Apple has finally unveiled its answer to Spotify’s domination of music streaming. With the help of Drake and The Weeknd, the company officially announced its long-awaited streaming service at the World Wide Developers Conference (WWDC) in San Francisco just minutes ago.

They’re calling the service Apple Music and it will be available from June 30 for $9.99 per month. The first three months of every subscription will be free, and for a slightly higher monthly fee of $14.99, you can share your service with up to six friends or family members.

Drake giving his speech at Apple's WWDC 2015.
Drake giving his speech at Apple’s WWDC 2015.

Apple Music is intended to offer “one complete thought” in music and make “technology and art work together.” Centered around Beats Music’s award-winning algorithm that Apple snapped up when they acquired Beats for $3bn in May 2014, the service includes music curation and 24/7 streaming radio hosted by three of the most innovative DJs in the world.

Called Beats1, the station broadcasts live from three cities with former BBC Radio 1 host Zane Lowe in Los Angeles, former Hot 97 host Ebro Darden in New York, and former Rinse FM host Julie Adenuga in London.

Apple is also rolling a makeshift social network called Connect into the service, which allows artists to post music, photos, videos, and messages directly to their fans.

Apple Music is expected to be a default iOS app, putting it immediately in the hands of more than 1 billion people with Apple devices all around the world. It will also be integrated into the desktop version of iTunes for both Windows and Mac, and it is expected to launch on Android in the fall.

Check out the introductory video below:

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