Founded in 1837 by Charles Lewis Tiffany, Tiffany & Co. is an American jewelry retailer with its headquarters in New York. The company gained popularity in the early 20th century when Louis Comfort Tiffany was the head.
Initially, the store was called Tiffany young and Ellis and mainly sold stationery items. In 1853, Charles Tiffany took control of the company and established its emphasis on jewelry.
It sells different types of jewelry, fragrances, watches, and other personal accessories. This company is best known because of its luxury goods, mostly sterling silver, and diamond jewelry. People can buy these goods from Tiffany stores or corporate merchandise and direct mail.
Stores
The company’s flagship store has been at the corner of 57th Street Manhattan and Fifth Avenue since 1940. The store has undergone many improvements and renovations, and it currently has a granite exterior and breathtaking window displays.
In 1990, the company opened another store at Fairfax Square, Virginia, and it has become the biggest store outside New York, measuring 14,500 square feet.
In France, the Tiffany & Co. stores are at the Avenue des Champs Elysees and Rue de la Paix in Paris. In Australia, the flagship store opened in 1996 is on Collins Street, Melbourne.
The Tiffany & Co. flagship store in Japan opened in 2009 and is located in Ginza. They have another store in Shinjuku, which opened in 2014.
On 8th March 2001, the company opened its debut Latin American store in Brazil, located in the Iguatemi Sao Paulo shopping center. On 20th October, they opened a second store in the same city around Oscar Freire Street.
In 2016, the company developed a chain of stores called Irdesse, which sells pearl-only items. They had 16 stores in New York, New Jersey, Florida, California, Pennsylvania, Virginia, Massachusetts, and Illinois.
They, however, discontinued those stores because of financial losses. As of 2018, the company has 321 stores globally, 93 being in the United States, 85 in the Asia-Pacific region, and 55 in japan.
Partnerships And Successes
In 2002, the company launched Laurelton Diamonds, their subsidiary, to manage their global diamond supply chain. In 2014, they announced the launch of their Francesca Amfitheatrof-designed Tiffany T.
In November 2017, they announced their Home and Accessories line, and in May 2018, they announced their Paper Flowers Collection. Later that year, they launched the collection in Asia and launched a new exclusive engagement ring design known as Tiffany true.
In August 2019, the company announced its initial men’s jewelry collection, and in the same year, they opened a new exhibition of their brans in Shanghai, China.
Throughout the years, Tiffany & Co. has partnered with different celebrities like Beyoncé, Lady Gaga, and Kendal Jenner in their marketing campaigns.
