Fans of the Marvel Cinematic Universe can be heard cheering. Thor: Ragnarok stands as a smashing hit. The trailer for the forthcoming Black Panther movie generated a strong buzz. Now, the teaser trailer for Avengers: Infinity War has landed. Tens of millions of people viewed the trailer. They weren’t disappointed with the well-crafted preview.

The opening of the trailer reveals several characters narrating philosophical musings just before somewhat ominous, yet upbeat, music begins to play. Such a tone stresses the gravity of the film’s plot. The Avengers aren’t teaming up to battle a generic villain. Their newest adventure may be their toughest. The villain, Thanos, is among the most powerful in the Marvel Cinematic Universe. The combined powers of all The Avengers may not be enough to tackle the all-powerful being.

Thankfully, The Avengers get a little bit of help from other heroes. Spider-Man, Doctor Strange, and Black Panther all appear in the preview. The very end of the trailer reveals a few very surprising characters make cameos in the film as well.

The trailer perfectly performs a valuable balancing act. The serious threat of Thanos and his minions promotes the notion Infinity War serves as a cataclysmic event. Despite the serious nature of Infinity War, the film does not depart from the sense of fun Marvel Comics movies embody. The threat to humanity and all living things are severe but don’t look for The Avengers and other Marvel characters to come off as dour. Marvel Studios knows its audiences want to have fun at the movies.

The trailer delivers on all expectations. The short trailer casts the film in a “must see” light. The possibility of people not going to see Avengers: Infinity War is slim. The film won’t be anything less than a big hit. Of course, all the right promotional moves must be done in order for Avengers: Infinity War to be a hit. Crafting a great trailer designed to build enthusiasm among hardcore fans and general audiences would be among the most important moves. Marvel Studios definitely made the right move.

The trailer hits all the necessary points and strong word of mouth is spreading. The trailer has also gone viral on social media. Entertainment news sites have also contributed their part to herald the arrival of the trailer as well. The trailer has legs and so will the film it promotes.