Dracula returns to the small screen. This time, the “Lord of All Vampires” makes his appearance on Netflix. The streaming service procured the rights to a new British Broadcasting Corporation production. The BBC mini-series attempts to breathe new life into the legendary tale of the undead. A new teaser trailer highlights what Netflix subscribers can expect from the show.

Dracula streams in three episodes of 90-minutes each. The series launches on January 4th on Netflix, which is three days past the debut on the BBC.

As all fans of horror cinema know, film and television producers made dozens of adaptations of Bram Stoker’s original novel over the years. Revisiting the original story now and then provides an opportunity to tell the same tale a different way. Unfortunately, there are only so many ways to change things up when attempting to stay faithful to the source material. The makers of Dracula are trying to forge a new path by freshening up the story with their spin. Soon, fans will see if the creative team succeeds.

The BBC previously produced versions of Dracula. In the 1970s, the network released a lengthy production featuring Louis Jourdan in the lead role. The production saw a television release on public broadcasting channels in the United States. The situation today is not much different than in the past. PBS, both then and now, relies on viewer donations to thrive. Netflix relies on viewer subscriptions. Dracula has more than 100 years as a proven seller in the entertainment world. A Dracula series could keep current subscribers pleased and, hopefully, draw in new ones.

Viewers who become new subscribers solely to watch Dracula may find they enjoy Netflix’s overall programming and remains subscribers. Netflix would appreciate their business, as the streaming giant is hurting for revenue. The company spent billions of dollars to acquire new programming, but it does not appear subscriber numbers are coming close to generating what the company requires to post profits. Now, with Disney launching a successful streaming service, Netflix faces a powerful new competitor.

Steven Moffat and Mark Gatiss comprise the creative team behind Dracula. The two previously created the successful Sherlock Holmes television program. They now turn their attention towards a character who is arguably the most recognizable one in all pop culture.