Luckily for those who are unable to attend the music festivals Lollapalooza in Illinois or Austin City Limits in Texas; fans will be able to watch the festivities from their computer screens.
Lollapalooza founder Perry Farrell spoke fondly of the decision to stream the music acts live on YouTube:
“For those of us who can’t make it — we have YouTube. Be a voyeur to this year’s Lollapalooza. Watch as musicians offer their souls and the crowd devours them. You just may forget that you aren’t really there.”
With an unsteady economy and pricey tickets for the festivals — $215 for a 3-day pass to Lollapalooza and $90 for a single day ticket — it is difficult to attend these magical music events.
YouTube music marketing programs manager Dana Vetter believes that the decision to stream the festivals live will:
“Allow us to showcase multiple artists each day, which is really exciting to users, and we can hope to expect longer viewing times from people who catch one set and trickle into the next one.”
Do you think broadcasting musical acts live online is improving the music experience or devaluing it? Let us know in the comments!
