In a surprising move for the usually progressive rock band, Coldplay have refused to allow their record label to stream their latest offering ‘Mylo Xyloto’ on Spotify and other streaming services.
CNet revealed that EMI, Coldplay’s record label were “a little embarrassed” when the band said no to streaming.
EMI have an unusually complete back-catalogue on streaming services like Spotify and Pandora, which allow fans to listen to a limited amount of music for free (with occasional advert dropped in) or pay a monthly subscription for unlimited music instead of having to pay for CDs or MP3 downloads.
Most of Coldplay’s past albums can be found on most streaming services, but ‘Mylo Xyloto’ will not be following suit.
An insider suggested that Coldplay want ‘Mylo Xyloto’ to be heard as “one cohesive work”, which they believe is more likely to happen if fans buy the album. However, this seems unlikely as the album is available as individual singles on the iTunes store.
It is more likely that the band are attempting to mirror the resounding success of Adele’s record-breaking album ’21’. The singer shunned streaming services and went on to become one of the most widely purchased artists of the year.
It appears that the strategy is working as ‘Mylo Xyloto’, which was released earlier this week, is on track to debut at No.1 in the Billboard Album Chart.
Watch the music video for Coldplay’s ‘Paradise’ below: