Bridget Scarr has a passion for creating riveting content that reaches different types of audiences. Her writing abilities led her to become a creative producer. Producing content based on digital reality, augmented reality, digital content and virtual reality, her work appeals to people on intellectual, emotional and spiritual levels. In addition to her creation of various television projects, Scarr is currently writing a novel and producing an album.
As a professional executive producer for more than 15 years, Bridget Scarr has experience in creating advertisements, television series and animated films. She has led both small and large technical production teams to produce spellbinding content that resonates with her audiences. Bridget Scarr is the founder of Colibri Studios where she enjoys collaborating with broadcasters across the globe. One of her goals is to seek out creative people who can breathe reality into her productions.
The following interview with Bridget Scarr offers an insightful look into the mind and soul of a creative producer.
Where did you get the idea to start Colibri Studios?
As a former television producer, I was responsible for taking ideas and transforming them into captivating content. Eventually, I made the decision to change my career. I wanted to become more involved with creating and developing content. Colibri Studios was born from my dream to share ideas with other people. Colibri Studios covers a wide range of projects including traditional television shows and content dealing with augmented reality.
How do you turn your ideas into content?
Every idea is different. I always look at the original purpose of each concept. My current augmented reality project gives users opportunities to connect their minds with history in deep and meaningful ways. Users experience history via the lives of ordinary people who lived in other eras. My project connects reality with fiction. The app uses genuine historic landmarks as technological doorways that give users knowledge about authentic historical events. Users are immersed in stories enabling them to empathize with the types of situations people needed to overcome during previous periods. The stories are based on the lives of real people representing various religions and cultures.
On this type of project, I need to discover whether the technology is capable of attaining the results that I want to capture. Next, I must understand how to ensure that the concept is going to manifest in a realistic way. I need to make sure that the historical information I am using is accurate. My research enables me to choose the most important historic landmarks to incorporate into the entire experience. After the initial process has been completed, the next step is to find the stories I wish to use in my project.
Plus, I create brand new characters. The people I invent fit in well with bona fide periods set in the past. My characters seem real because they are based on models of actual people. Users are able to immerse themselves in the augmented reality because the experience appeals to their emotions in a profound way. I also need to find team members who understand my ideas and know how to change them into tangible productions. One project takes a considerable amount of time to complete. I might need to spend several years before the project reaches its full potential.
Do you have any unusual beliefs?
Yes, I definitely believe in magic. I think that life is filled with magical events that most people do not recognize. My advice to entrepreneurs is to meditate and look at the magic all around them every day. I practice meditation on a daily basis because contemplating life in a deeper way has helped me achieve my goals.
Is there one failure you experienced as an entrepreneur?
I experienced the complete failure of my first business. Everything seemed to go wrong. My colleagues were miserable. Money was tight. Projects were not completed. It was horrible. It was a humbling experience. I lost a business that I had owned for more than eight years. I did not have any savings at the time. Plus, I was pregnant. Luckily, my partner stayed with me through this difficult period in my life. Fortunately, my child was born without any problems. Even though the experience was extremely unpleasant and difficult, it helped me get in touch with my inner spiritual nature. I discovered meditation. My faith became stronger every day. I thank God that his grace was in my life.
What types of activities do you pursue on an average day?
I meditate at the start of every day. Meditation enables me to focus on the things I need to accomplish. Plus, meditation energizes my mind and spirit. Next, I eat breakfast with my family. After arriving at the office, I immerse myself in various projects for three hours. I spend the time writing and doing research. I leave the office at noon and go back home.
I like to read the business section of the newspaper before spending time with my partner and son. I enjoy eating lunch with my family. After we finish eating lunch, I read and answer emails, watch a movie or read an inspiring book. Later on in the day, my partner and I go for a walk with our son. Before going to bed, I enjoy meditating while taking my bath.
Is there one habit that helps you feel more creative energy?
I already mentioned that I meditate every day. Nurturing my creativity is extremely important to me. I also enjoy spending a few minutes, or even hours, laughing and playing games with my son. Relaxing and enjoying life helps me think of new ideas for future projects. I enjoy going for walks outdoors where I can feel the warmth of the sun on my face, hear birds singing, smell flowers and look at trees. The main thing to remember about taking time out is that it refreshes the spirit and encourages the flow of creative energy.
Follow her on LinkedIn and @bridgetscarr
