In a recent tweet, Kanye West urged Adidas to create new designs for their running shoes. He claims that Adidas’s most recent designs are so ugly and uninspiring that people have been forced to design their own. While this may seem like a minor issue, it has created an uproar in the fashion world. Some brands have already announced they will create new designs in response to Kanye’s complaints, while others refused to comment on the situation entirely.
Kanye West, renowned for his design work, has worked with Adidas since 2013. Their partnership has proven extremely successful and produced many innovative designs. However, Kanye’s most recent complaint suggests that Adidas should create new designs specifically to compete with Nike. In his tweet, he says, “you have to make new designs; they’re so ugly, though.” This seemingly small comment has stirred up a colossal amount of controversy within the fashion community.
In response to Kanye’s complaint, Adidas has issued a statement saying, “If we are to take into account his wish that Adidas should move in a more innovative direction, then Adidas is working on new designs.” There has yet to be any information about what these designs would entail. However, it seems unlikely that this will be the end of the situation. Brands are already starting to respond. While Nike has not officially commented on Kanye’s remarks, they have been rumoured to react with a new design for their running shoes.
Kanye’s fans have also criticized Adidas. Some have even gone as far as to say Adidas needs to work harder and create new designs. In his tweet, Kanye says that Adidas is just going through the motions. While Adidas may not have responded officially, this may be a sign of how they feel about Kanye West’s complaints.
In addition, not only has Kanye West’s tweet sparked controversy, but it has also gained the attention of other artists and athletes. Cara Delevingne has clarified her feelings on the confusion caused by Kanye’s tweet. She says over Twitter, “I guess most don’t know Kanye gets paid a lot of money to say that. But better Adidas than Nike, who pay a fraction.”
There are also rumours that Adidas wants to remove Kanye from their shoes. As of now, this has yet to be officially confirmed by Adidas. However, if Adidas decides to remove Kanye from its shoes, it will be a definite sign that they are making changes to its partnership with Kanye West.
For brand partners, the threat of losing such a successful partnership can cause significant concerns. Brands must ensure they have an effective plan in place to deal with these issues and ensure that they are living up to the promises made within their contracts.
