Jennifer Aniston has one of the most famous heads of hair in Hollywood.
“The Rachel,” the iconic cut that spawned numerous copycats will forever cement Aniston’s spot in haircut history.
So it seems fitting that the actress has signed on as the face and co-owner of Living Proof, a science-based hair care line.
“Over the years, my hair has been subjected to everything… blow dryers, flat irons, curling irons, color, extensions, you name it. My hair has taken a serious beating,” Aniston says in a release. “After using these products, I felt like I finally discovered a solution that works every day. I could not be more excited to share Living Proof with the world.”
The line has an unusual pedigree as it was founded by an MIT professor and uses science to solve beauty conundrums; completely opposing the recent hype surrounding ‘natural’ hair products over the past decade.
The coupling between Aniston and Living Proof has the makings of more than the usual celebrity endorsement. She will be involved in product development and marketing of the line.
Sounds like Aniston will be keeping very busy. In addition to planning her wedding to fiancé Justin Theroux, she recently wrapped filming on her latest movie, ‘We are the Millers.’