Brad Pitt is the new face of the iconic perfume, Chanel No. 5.
Part two of the Chanel No. 5 commercial featuring Pitt was released last night. The first spot consisted of a philosophical monologue filmed in black and white, given by the actor in front of a blank wall.
Pitt, sporting a scruffy beard and hair down to his shoulders, narrates the commercial with a breathy, bedroom voice. Part two of the ad brings the ladies into the mix.
Beautiful women walk through dream-like nature scenes of mountains, water and sunsets in the 30-second spot.
“It’s not a journey. Every journey ends, but we go on,” Pitt intones. “The world turns, and we turn with it. Plans disappear, dreams take over.”
Pitt is the first man to act as spokesperson for the women’s perfume but he is just the latest a long line of actors who have been the face of Chanel No. 5.
Keira Knightley, Audrey Tatou, Kate Winslet and Nicole Kidman have all represented the perfume.
Director Joe Wright, the man behind ‘Atonement’ and ‘Anna Karenina,’ helms the stylistic commercial.
Pitt spoke about the perfume, which was launched in 1921, in a statement from Chanel.
“N°5 has always been the most iconic women’s fragrance,” Pitt said. “That’s what I see being the appeal of this campaign; it goes beyond the abstract of emotion or beauty to evoke what is timeless: a woman’s spirit.”
The gimmick of having a male spokesman for a product aimed at women seems to be working for Chanel. Some people hate it, some people love it, but people are definitely talking about it.
After all, putting Pitt in you commercial is a good way to ensure that women will sit up and pay attention. Whether his presence will increase sales in still up in the air.
Watch Pitt get his existentialism on, in part two of the Chanel No. 5 commercial: